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Salesforce Marketing-Cloud-Developer Certification Exam covers several topics, including Marketing Cloud data model, scripting languages, Marketing Cloud Connect, automation tools, and more. Marketing-Cloud-Developer exam requires individuals to have a deep understanding of these topics to pass. It is recommended that individuals who wish to take Marketing-Cloud-Developer Exam have practical experience working with Salesforce Marketing Cloud, as this will help them to understand the topics better.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q141-Q146):

NEW QUESTION # 141
A developer is configuring a new Marketing Cloud account and has decided touse a unique 10-digit integer as each customer's Contact Key.
Which data type should be used when representing the value of Contact Key?

A. Decimal
B. Text
C. Number

Answer: B

Explanation:
In Marketing Cloud, the Contact Key should be represented as a Text data type, even if it is a numeric value.
This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.
1: Salesforce Contact Builder Best Practices

NEW QUESTION # 142
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

A. Exclusion Script
B. Auto-Suppression list
C. RaiseError AMPscript function
D. Try/Catch SSJS functions

Answer: A

Explanation:
An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.
* Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

NEW QUESTION # 143
A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?

A. LinkSend
B. SentEvent
C. ListSend
D. Send

Answer: B

Explanation:
To retrieve which subscribers were sent a particular email using the Marketing Cloud SOAP API, the developer should use theSentEvent (C)SOAP API object. This object records the event when an email is successfully sent to a subscriber.
References:
* Salesforce Marketing Cloud SOAP API
* SentEvent Object

NEW QUESTION # 144
A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensionscontain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?

A. %%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%
B. %%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%
C. %%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
D. %%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%

Answer: C

Explanation:
To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.
* Lookup Function: The Lookup function retrieves a value from a specified data extension.
* Syntax:
%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
* 'Customers' is the name of the data extension from which to retrieve data.
* 'FirstName' is the field to retrieve.
* 'CustomerKey' is the field to match on.
* CustomerKey is the value to match in the 'CustomerKey' field of the 'Customers' data extension.
1: Salesforce AMPscript Lookup Function

NEW QUESTION # 145
A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience.
Whichfeature should handle this scenario?

A. Using RaiseError AMPscript function when an error occurs
B. Wrapping thecode in a AMPscript HandleError block
C. Wrapping the code in a Server-Side JavaScript Try/Catch block
D. Marketing Cloud automatically handles any error scenario that may occur

Answer: C

Explanation:
To handle unexpected errors gracefully in a custom subscription center, wrapping the code in a Server-Side JavaScript (SSJS) Try/Catch block is recommended.
* Try/Catch Block: Using a Try/Catch block in SSJS allows the developer to catch and handle exceptions, providing a mechanism to manage errors without disrupting the user experience.
* SSJS Example:
<script runat="server"> Platform.Load("Core", "1"); try { // Code that may throw an error } catch (e) { // Handle the error Write(Stringify(e)); } </script>
1: Salesforce Server-Side JavaScript (SSJS) Guide

NEW QUESTION # 146
......

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